What are some of the most iconic sneakers? Converse All-Stars, Nike Air Forces, and Adidas Superstars are just a few of the most recognizable silhouettes in the world. But not even these popular sneakers can compare to the fame of Jordan 1 shoes.

Nike Air Jordans were first released in the 1980s, with the Air Jordan 1s marking the beginning of a global phenomenon. Now, Jordan 1 shoes make $3 million every five hours.

But why is the Air Jordan 1 so popular?

• Exceptional quality

Jordans are made only with the highest quality materials and techniques. The Air Jordan 1, for instance, is constructed with premium and genuine leather to increase durability and longevity.

Moreover, Air Jordans are widely known for their Air-Sole units, technology developed by Nike to provide shoes with better flexibility and spring without compromising structure.

• Superior performance

Thanks to their premium materials, Air Jordans can perform perfectly in any condition. They are designed for playing basketball, owing their name to a legend in the sport. Because of this, the shoe offers excellent support and traction on the court.

However, Jordan 1s have slowly evolved into a more “fashionable” sneaker. You’ll often see people wearing the latest colorways on the street, widely preferred for their timeless look and superior comfort.

• Effective branding

What’s the use of making a good shoe if people don’t hear about it? Nike made sure that the Air Jordans would become a household name, focusing on turning them into a status symbol for various audiences.

Nike’s wise marketing strategies, combined with the exclusivity of Air Jordans, have made the shoe as popular as it is today. Anyone would immediately recognize the Jumpman logo, and everyone from celebrities to athletes is sporting the sneaker.

Want to own a piece of modern history? Purchase your Jordan 1 shoes from a trusted online retailer now!